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PRERNA (Marketing Assistance) PDF Print E-mail
Thursday, 21 July 2016 15:22

About the scheme

  1. Prerna is the marketing assistance scheme with an objective to create viable and widespread channels for sale of products and services produced by PwDs.

  2. This scheme aims at providing funds to participate in events such as exhibitions, melas, fairs, etc. to sell the products made by PwDs.

  3. The scheme also provides an incentive to the Registered Organisation (RO) based on the sales turnover of the products.

  4. The National Trust shall fund RO participation in national, regional, state and district level events such as fairs, exhibitions, melas etc. for marketing and selling products and services prepared by PwDs.

  5. At least 51% of employees of these work centres should be PwDs covered under National Trust Act.

Scheme Description

This scheme aims at providing funds to participate in events such as exhibitions, melas, fairs, etc. to sell the products made by PwDs. The scheme also provides an incentive to the Registered Organisation (RO) based on the sales turnover of the products made by PwDs.

I. Support for participation in events

The National Trust shall fund RO participation in national, regional, state and district level events such as fairs, exhibitions, melas etc. for marketing and selling products prepared and services rendered by PwDs. However, at least 51% of employees of these work centres should be PwDs with disabilities covered under National Trust Act.

RO shall submit the proposal for each of the events in which it would want to participate as per the processes mentioned subsequently in this process. This scheme would not include any permanent stalls allotted to the National Trust.

National Trust shall also fund (up to INR 10,000 in a year) RO if they have prepared and distributed brochures in any event.

II. Incentive on Sales turnover

The National Trust shall also provide an incentive to RO against the sale of products and services prepared by PwDs on an annual basis after verification by any one of the following namely District Collector (DC) or District Magistrate (DM) or Local Level Committee (LLC) or Social Welfare Officer.

RO have to ensure that major part of the incentive should be distributed to PwDs or used for the betterment of PwDs like improving their skills and taking measures to improve their productivity etc.. Please note that the National Trust will not ask for the details or proof of utilization of the incentive.

III. Validity of Scheme Enrolment

Scheme enrolment shall be valid only for the concerned Financial Year. Once, current financial year is over, RO should enrol again in Prerna scheme to avail benefits of the scheme.

For example, if the RO registers for Prerna in September 2016, the enrolment will be valid till 31st March 2017 and if it registers for Prerna in April 2016, the enrolment will be valid till 31stMarch 2017.

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Source: The National Trust

 

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